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The Year of the Snake—a year symbolizing intelligence, learning, and preparation for a better future—has now come to a close. We welcome the Year of the Horse, a symbol of energy, progress, and momentum. In particular, the Red Horse is known for enhancement, development, and change, carrying an aura of fast-paced energy that encourages decisive action and forward movement.       For Purecorea, 2025 was truly a year of learning. We sought knowledge and information at every level—some of it...

On November 14th, Purecorea held its first-ever company outing at a forest park operated by Seoul National University. Designed as both a team-building event and an opportunity for employees to reconnect with the company’s mission, the outing featured a series of thoughtfully curated activities aimed at strengthening morale and deepening understanding of our work. The day’s program was divided into six themed sessions: Meditation in Nature  – A calm start to the day, helping everyone reset...

Aquatech China — one of the world’s leading exhibitions for water filtration and water treatment technologies — was held at the Shanghai New International Exhibition Center (SNIEC) from November 5–7, 2025. As Purecorea approaches the growth stage  of its business life cycle, we attended this year’s event as visitors with several key objectives in mind. First, we aimed to identify the latest industry trends by exploring innovative products and technologies that could support our future...